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Blocking domains and advertisers
Blocking domains and advertisers

How to and best practices for blocking (or allowing) advertisers in your game

Amanda Knupp avatar
Written by Amanda Knupp
Updated over a week ago

It’s not uncommon for publishers to want to block certain advertisers from serving in their games. Whether it be due to sensitive categories or competing brands, publishers can make single or bulk blocks in various ways in the Unity Operate dashboard.

Blocking an advertiser:

Advertisers can be blocked using store id, bundle id, or domain. To do this, navigate to Projects > Monetization > Ad Filters > Blocking for the selected game. Input the respective store id(s), bundle (ids), or domains into the corresponding platform (Apple Store or Google Play). Click Save. Blocks can also be made by visiting Projects > Settings>Blocking.

Blocking multiple advertisers (bulk blocking):

Bulk blocks can be made by following the page navigation mentioned above, and uploading the bulk blocks for either store id, bundle id, or domains. You can also download the correct template on the respective page if needed.

Selecting categories of ads to exclude:

If you want to exclude certain categories (Gambling, Alcohol), navigate to Projects > Monetization > Ad Filters > Category Filtering. Select the categories you want to EXCLUDE by checking the boxes.

Making a blocking decision

Anytime a block is implemented, there are restrictions put on the demand allowed inside your game that can impact revenue.

To help inform these decisions, you can review the estimated revenue impact of blocking an advertiser using store id, bundle id, or domain before saving your decision.

To see this, navigate to Projects > Monetization > Ad Filters > Blocking for the selected game. Input your desired blocking decision, and select Save. Users will see a range of estimated revenue loss over a 14-day period anytime a new block is created in the Ad Filters section of the Operate dashboard.

For more information, see our Ads Knowledge Base.

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