For passing data via a software development kit (SDK) only, you need to have a minimum of 10 retained users in that geo over the 30-day cohorts. This is counted over all installs, not just Unity-attributed installs.
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For passing data via mobile measurement partner (MMP) only, you need to have a minimum of 100 Unity-attributed installs in that geo over the 30-day cohort. The D7 retention rate over the 30-day cohort must be at least 1%.
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For passing data via both SDK and MMP, you need to have a minimum of 10 retained users in that geo over the 30-day cohorts. This is counted over all installs, not just Unity-attributed installs.
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For passing data via SDK only, you need to have a minimum of 10 paying users in a specific geo over the 30-day cohorts. This is counted over all installs, not just Unity-attributed installs. Only users making IAP through the platform provider’s store are considered paying users.
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For passing data via MMP only, you must have a minimum of 10 paying users in that geo over the 30-day cohort. This is counted over Unity-attributed installs.

For passing data via both SDK and MMP, you must have a minimum of 10 paying users in specific geo over the 30-day cohorts.
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Passing data via MMP only, you need to have a minimum of 200 installs (attributed to Unity) in a specific geo over the 30-day cohort. The cohort must also have generated some ad revenue passed to Unity via the MMP, but the cohort can also include users who have not generated ad revenue.
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For passing data via both SDK and MMP, the same applies. You need to have a minimum of 200 installs (attributed to Unity) in a specific geo over the 30-day cohort. The cohort must also have generated some ad revenue passed to Unity via the MMP, but the cohort can also include users who have not generated ad revenue.
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You cannot run ad revenue campaigns if you are passing data via SDK only: